Negative Space

This is a great post from Logo Design Love looking at some great black-and-white logos that use negative space really effectively. It’s totally worth looking at them to pick up some principles to keep in mind when doing boards, I think.

My fave’s:

EggnSpoon logo

Egg'n'Spoon logo

Notice that it incorporates both the egg and the spoon into the E letterform. Seems simple, but it’s the subtle touches like this that are really effective.

ED Logo

ED Logo

Really powerful technique to create the “E” out of negative space. Awesome. This probably wouldn’t work without the heavy weight of the black. Line weight!

Yoga Australia Logo

Yoga Australia Logo

I was all “ok, that’s cool but why…ooooh. That’s Australia in her leg there”. So that’s awesome.

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s